Word-of-mouth recruitment

1. What is word-of-mouth recruitment?

Nearly six out of 10 small businesses fill staff vacancies by recruiting the friends and family members of their current employees.

WOM recruitment is getting references from current employees, personal contacts, etc. It can be an effective means by which to attract and retain talent.

2. Advantages of word-of-mouth recruitment

• You may already be familiar with the person who you want to employ so be able to make a more informed decision.
• It takes minimal effort.
• It cuts down on both time and financial cost

3. Disadvantages of word-of-mouth recruitment

• It is so limited number of applicants..
• It discriminates against those not aware of the vacancy .
• Narrows the pool you from which can chose .

4. Notes of word-of-mouth method

This method of recruiting employees is discriminatory as it restricts the information about job opportunities to an ‘in-group’ and excludes those who are not members of the particular network.

In the EEOC’s own words: ”While word-of-mouth recruiting in a racially diverse workforce can be an effective way to promote diversity, the same method of recruiting in a non-diverse workforce is a barrier to equal employment opportunity if it does not create applicant pools that reflect the diversity in the qualified labor market.”

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