KPI examples

Key Performance Indicator (KPI)

I. Characteristics of KPI

KPI is a term specifically used to indicate criteria adopted in evaluating the employee’s performance. Following are some characteristics of KPI:

1. A KPI must be aligned with the organization’s objectives;

2. A KPI is determined by management personnel (normally human resource managers);

3. A KPI must be designed so that it is easy to understand;

4. Some KPIs are specifically designed for each employee;

5. KPIs are expected performance by the organization;

6. KPIs must be designed to balance the evaluation of each employee;

7. KPIs lose their accuracy over time; therefore, it is necessary to revise KPIs periodically.

II. Requirements of a KPI:

An effective KPI should be:

1. Specific;

2. Measureable;

3. Achievable;

4. Performance relevant;

5. Containing deadline requirement.

III. How to design a KPI?

1. Design Key Result Areas (KRAs) and the importance of each KRA;

2. Identify necessary procedures to perform each KRA;

3. Identify the measurement criteria for each KRA and evaluate the importance of each criterion;

4. Summarize the criteria and the importance of each criterion;

5. Develop a summary table of KPIs.

IV. KPI examples

You can use free KPI examples for fields as follows:

1. Human resources KPI (includes KPIs of employee loyalty, labor relation, compensation, training and development, recruitment etc.)

2. Sales KPI (includes KPIs of sales rep, sales contact by telephone, shops and supermarkets management, customer loyalty, customer care etc.)

3. Marketing KPI (includes KPIs of public relations, promotion, advertisement, e-marketing etc.)

4. Production KPI (includes KPIs of material management, order management, productivity KPI, quality, maintenance etc.)

5. Purchasing KPI (includes KPIs of delivery on time , delivery is not enough quantity / quality, quantity bought over required, purchasing cost, cost of purchasing units, transaction cost unit of purchasing, suppliers rating etc.)

6. Financial KPIs (KPIs includes KPIs of asset management, payroll management etc…)

7. Accounting KPIs (includes KPIs of accounts payable management, accounts receivable management etc…)

V. Related KPI posts

What are key performance indicators

Key result areas

KPI ebooks (download free and ref all ebooks related to KPI application).

Best performance appraisal resources

1. Balanced Scorecard Toolkit and Trainings. This ebook provide top managers, CEOs and independent business consultants with ready-to-use e-products for Balanced Scorecard, such as Balanced Scorecard Toolkit and Balanced Scorecard Practical Training.

2. Employee Performance Appraisals Forms. Benefits of this ebook include: Make your “fair” help good & make your “good” help great; Improve efficiency; Save hours upon hours of time; Get what you want out of every hourly dollar you pay your employees! Even your best employees need to know they are appreciated; Impress your boss or, if you are the boss, motivate your staff by giving them the feedback they NEED to be a better employee etc

3. Phrases For Performance Appraisals. Benefits of this ebook include: A collection of hundreds of ready-to-use impactful appraisal comments and phrases; Phrases to highlight your key strengths and achievements; Phrases to downplay your weaknesses to soften the impact on your overall performance; A comprehensive list of phrases covering most of the categories of KPIs used by many companies; Guidebook provided in Microsoft Word softcopy for your easy copy, paste and modify in your appraisal form; Guidebook provided in Microsoft Excel spreadsheet so that you can use it also for your employees’ appraisals and easy moderation! etc

4. Employee Performance Review: Tips, Templates & Tactics. Contents of this ebook include: Probation policies and templates, performance review tips, performance appraisal tips; Performance review tips, performance appraisal tips performance review policies and templates; Performance review tips, performance appraisal tips learning & development policies and templates; Performance review tips, performance appraisal tipspoor work performance policies and templates etc

5. Managers Guide to Performance. Contents of this ebook: How to deal with an employee who displays negative behavior….help them deal with their own issues and change their behavior; How to coach an employee to higher performance….employees want your leadership and will follow a strong manager; How to be clear about what you expect from them….an employee always wants to know how to best perform; How to give your employees the opportunities to perform……if they can’t or won’t, then how to let them go.

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44 Responses to “KPI examples”

  1. trang says:

    Tks for nice article

  2. Ramage says:

    Thank goodness I’ve found you!

  3. UMESH PATIL says:

    Dear folks,

    I need excell format of K P I, Hope any one can support me.



  4. raja says:


    I need excell format of real estate leasing K P I, Hope any one can support me.


  5. VENKAT says:


    i need excell format of estimating & proposal K P I.

    hope any one could help me out

  6. Kiran Saad says:

    Please add Administration KPI as well their is no such information about Admin department

  7. Sanjay says:

    Oh.. moderation also – I was expecting this

    Did you write all these comments yourself?

    I esp. loved this – Thank goodness I’ve found you!
    Awesome. Get a real job asshole

  8. M.V.S.Prasad says:

    I need a KIP for the below mentioned employees.

    1. Accounts
    2. Call center operration
    3. Call center Team leader
    4. Administration
    5. General Manager

  9. kristie says:

    I need KPI’S for a owner operator of an interior design business.

  10. Vandana says:

    I need Excel KPI Format for Customare Care as well as CUSOTMER CARE MANAGER

  11. jell says:

    can you give me some idea on how can i formulate the cost reduction of raw materials ex., several items price reduce due to new supplier.
    Thank you.

  12. Jane says:

    this is really good material. thnks

  13. steven kevin mok says:

    Hi I just got a job as IT tester,Logistics warehouse assistantn, I wud lyk to mch bout KPI’s. Any1 help?

  14. mohammed helo says:

    i am planning to make a kpi’s for the shift supervisors, production,would you please advise me

  15. wagih says:

    kindly Request KPI for Human resources department staff.

  16. ANAND says:




    MOBILE NO 9049508157

  17. rama says:


    Really i like this site very much. Its a wonderful site for HR professional.
    Thank you for all your good & very informative work done by your team.

    Thanks & Regards
    Rama Udupa

  18. ns says:

    Can someone mail a fw kpi’s n kra’s for a customer service team for a travel house.
    I am new in a travel house business. Need one for myself and for my team.

  19. FAizal says:

    Hi, i am designing a KPI for team leader. this will link to their monthly performance. Any advice.


  20. connie dela cruz says:

    would you help me revise the ff. kpi we have developed in our office but needs revision or maybe rewording in order to add quality? these are all quantity kpi’s:
    1. no. of registration certificates issued
    2. no. of licenses/permits/certificate issued
    3. no. of ships/shipping companies audited
    4. no. of quasi-judicial issuances
    5. no. of seafarers identification and record book issued.

    thank you very much.


  21. Kyaw SWA Wan says:

    please send me more infor.

  22. RAJESH K MISHRA says:

    I want to see the response for above mentioned reply, if any.

  23. Gg kok says:

    Can you please advise what are the KPIs for a corporate affair manager in a property development company ? Thx

  24. Palaniyapan says:

    I need Excel KPI Format for culculating the cost management.

  25. Palaniyapan says:

    I need Excel KPI Format for culculating the Stike rate and sales per head.

  26. Izza says:

    I need KPI for hospitality customer service and call centre

  27. maragatam says:

    hi, i will appreciate if anyone can provide me sample KRA /KPI
    on administration exec’s

  28. Letta says:

    I need KPI for a Sales Executive working in an IT environment.

  29. Ahmed says:


    Could you please provide few KPI’s for Quality control lab of a Paint manufacturing Industry.

    thanks in advance

  30. busra says:

    Can you give me an information about what are the KPIs for a transportation company ?

  31. vijay desai says:

    I need KPI for a assistance executive in store department in manufacturing unit.

  32. Diala Kassab says:


    I need KPI for working in an IT environment :

    Sales person.
    Sales Coordinator
    IT support and Senior IT Support
    Logistics Assistant
    Developer and Senior Developer
    Senior Marketing Specialist

    Thank you in advance

  33. kamal kumar says:

    pls can someone help me a kpi template for a customs broker

  34. Rajesh Kumar says:

    I need a KPI for working with a big RETAIL store

  35. Meti says:

    I need a KIP for the below mentioned employees.

    1. Call center operation
    2. Call center Team leader
    3. Administration
    4. General Manager

    Please respond me as soon as possible.

    Thank you!

  36. Meti says:

    I need sample kpi template for telesales agent


  37. Robin says:

    Please can someone give me KPI for the following
    1. Banqueting Manager
    2. Restaurant Manager
    3. Cooperate catering manager
    4. Food and beverage manager.

    send to

  38. Roy says:

    can someone send me a copy of the KPI (Key Performance Index) for transportation industry especially the GPS command center. thank you.

  39. yennie says:

    hi, i will appreciate if anyone can provide me Excel KPI Format for calculating on account and admin staffs

  40. haneem says:

    Please can someone give me KPI for Department as following 1. HR Dept 2. Planner Dept 3.Store and Logistic Dept 4. Prod.Dept 5. QA Dept 6. ENgineering Dept.TQ

  41. mye says:

    hi, it is my first time to make KRAs or KPIs for our unit (pharmacy). can someone help me please. :(

  42. A.B.M Sajahan says:

    I am planning to setup KPI for HR, Admin, Accounts,Merchandising,Production,Quality,Utility Dept would you please advice me.

  43. vijay desai says:

    Hi good evening sir,
    I need KPI for working in manufacturing a store department : 1 store executive and 2 assistant store executive
    Thank you

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