Marketing specialist job description

Marketing specialist job description

This post includes contents of job profile/title such as: job purpose/role, job functions, key duties/responsibilities/tasks list and other documents related to Marketing specialist position.

You also ref top job materials for Marketing specialist as below (at the end of this post):

• 20 marketing job descriptions
• 82 marketing interview questions
• Top 9 skills for marketing positions
• Top 12 books for marketing management

Key duties/responsibilities of Marketing specialist

You can ref some job descriptions for Marketing specialist as follow:

Job description sample 1

1. Outline workflow processes to increase the efficiency of the marketing organization

2. Produce campaign analytics reports as required

3. Assists with the development, writing, and communication of Marketing plans, promotional recaps, creative briefs, project recommendations, and presentations.

4. Ensures that all locally-developed creative marketing materials undergo brand review and adhere to strict brand guidelines.

5. Assists with writing and editing of promotional literature, newsletters, direct marketing, and Internet marketing projects.

6. Works effectively as part of a multi-disciplinary Marketing and Communications team to communicate, coordinate, and integrate Marketing and Communications, and apply best-in-class practices to all efforts.

7. Develops opportunities to add additional value to other department initiatives including Internet Marketing, Direct Marketing, Tradeshow Development, etc.

8. Participates in regular strategy meetings and develops new programs and initiatives that are designed to further Maxim’s mission.

9. Assists branch offices with managing advertising initiatives and media plans.

10. Participates in weekly sales training sessions that are designed to inform and teach others in the company about marketing activities and initiatives.

11. Analyzes Marketing and competitive data and consolidates findings to support local and national Marketing strategy development.

12. Provides feedback and best practices to the Marketing support team on a consistent basis.

13. Demonstrated success supervising and maintaining Marketing plans, programs, and initiatives that are strategic assets to the business and all clients.

14. Execute the day to day delivery of email marketing campaigns, e-newsletters, invitations etc.

15. Provide assistance to regional marketing managers to execute local email and direct marketing programs

16. Develop a lead nurturing program strategy and monitor ongoing campaigns

17. Collaborate with regional marketing teams to identify opportunities to develop lead nurture pathways

18. Implement the phased roll-out of the marketing automation tool into the global and regional marketing organizations

19. Monitor all processes and implement improvements to enhance marketing productivity

20. Assists in theme and content development for a variety of projects.

21. Works with Direct Marketing vendor to manage database of over 4 million key contacts including clients and candidates.

22. Reviews various Marketing materials and make recommended edits.

23. Assists field sales staff with Marketing project requests.

Job description sample 2

1. Branding and Sales Channel Management.

2. Assist and contribute to the creation and building of product brands to support and drive product line growth.

3. Drive Marcom activities which develop differentiated product positioning and clear messaging of the key product value proposition to the target markets.

4. Develop and manage programs to communicate and reinforce the value proposition to the sales team and channel partners engaged with the product(s).

5. Development and delivery of marketing strategies encompassing online / digital Marketing, Blogs, Webinars, Social Media, SEO and similar actions to engage target customers.

Tips to write Marketing specialist job description

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• Base on the above job description, you can set up: Marketing specialist daily tasks for job levels (such as entry level, junior, senior…), monthly tasks, weekly activities, Marketing specialist KPIs, Marketing specialist KRAs, Marketing specialist job objectives/goals, job standards/requirements, job specifications/qualifications.

Marketing specialist qualifications needed, job specification

You can use the KSA model (this model to identify key/core competencies/competency profile for Marketing specialist ) to determine job criteria for Marketing specialist position. Marketing specialist’s job standard includes the following elements:

1. Education, knowledge requirements (includes diplomat, degree, certification, training courses…)
2. Experience: (in KSA model, we use skills, not use experience).
3. Skills list/required (includes technical skills, soft skills, hard skills, management skills).
4. Abilities, attributes, traits, qualities:
5. Other characteristics: A general category for other personal như Factor personality, willingness, interest, motivation and licenses …

Below is list of Marketing specialist qualifications:

1. A minimum of 1 year of experience supporting an internal sales team and/or external customers directly.
2. Bachelor’s degree.
3. A minimum of 1 year of experience working with digital and/or online tools such as CRM, CMS, Online Analytics, SEO tools.
4. Additional Qualifications:
5. Experience creating collateral, delivering the content, running campaigns, and/or related marketing actions for a sales team.
6. Able to work in an entrepreneurial mode. Willing to contribute in an energetic global team. Key actor in a new and innovative business within a multinational corporation.
7. A history of successful product marketing and/or marketing communications.
8. Ready to wear multiple hats and switch context easily until the business matures.
9. Possess proven marketing tactical, analytical and implementation skills.
10. Digital marketing experience, tech savvy.
11. Experience targeting the industrial space and/or marketing online/cloud/digital offerings I considered as an advantage.

Marketing specialist career advice

Below are top useful guides for Marketing specialist career:

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Marketing specialist job search tips

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Marketing specialist performance appraisal

• 32 marketing KPIs (this post includes metrics to measure Marketing specialist performance)
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Marketing specialist wages, salary

Below are useful materials for Marketing specialist wages, salary:

• Top 12 salary negotiation tips
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Fields related:

The above job descriptions can be used for fields: Product marketing, Trade marketing, online marketing, digital marketing, channel marketing, email marketing, social media, international marketing, retail, internet marketing, sales marketing, customer marketing, regional marketing, web marketing, sports, hotel, strategic marketing, associate marketing, interactive marketing, event, direct, technical, affiliate marketing, fashion, global marketing, it, restaurant, hospital, database…

If you need more free Marketing specialist job description forms/templates/formats in details, please leave comments at the end of this post. You also can save as this free file as pdf/doc or download free career, KPI ebooks at sidebar. Update: 2014.

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